crmzero vs Attio
A modern, developer-friendly CRM with a flexible data model, built for technical teams who want full customization.
Last updated: March 2026 · From $29/seat/month (Plus) to $119/seat/month (Enterprise)
Quick Verdict
Attio and crmzero share the same modern DNA — API-first, clean UI, developer-friendly. crmzero adds products/quotes, per-stage deal qualification, and built-in PDL enrichment that Attio lacks. Both have MCP.
Choose crmzero if...
- • Teams that need deal management depth: forecasting, qualification, products/quotes
- • Teams that want built-in enrichment with BYO API key support
Choose Attio if...
- • Technical teams that want maximum flexibility to define their own data model
- • Teams with developers who will build custom integrations on top of the CRM
Side-by-Side Comparison
| Feature | crmzero | Attio |
|---|---|---|
| Starting price | $10–$20/seat/month | $29–$119/seat/month |
| Free tier | Yes – up to 500 contacts | No (14-day trial) |
| Contact limits | 500 free → unlimited (Enterprise) | Unlimited |
| Pipeline / deals | ✓ | ✓ |
| Custom funnels & stages | ✓ | ✓ |
| Deal qualification (BANT/MEDDIC/custom) | ✓ | ✗ |
| Sales forecasting | ✓ | Partial |
| Products, pricebooks & quotes | ✓ | ✗ |
| Built-in contact enrichment | ✓ | Partial |
| BYO enrichment API keys | ✓ | ✗ |
| Automatic deduplication | ✓ | Partial |
| REST API | ✓ | ✓ |
| MCP server (AI assistants) | ✓ | ✓ |
| Chrome extension | ✓ | ✗ |
| Tags on all objects | ✓ | Partial |
| Custom fields | ✓ | ✓ |
| Custom objects | Coming soon | ✓ |
| Native workflow automation | ✗ | ✓ |
| Email sequences | ✗ | ✗ |
| Custom reporting | ✗ | Partial |
✓ = included ✗ = not available Partial = limited or add-on required
Where Attio Has the Edge
- →Highly flexible data model — customize objects and attributes freely
- →Developer-first: great API docs, data model, and recently added MCP support
- →Beautiful, modern UI that technical buyers love
Where crmzero Has the Edge
- ✓Teams that need deal management depth: forecasting, qualification, products/quotes
- ✓Teams that want built-in enrichment with BYO API key support
- ✓Companies with non-technical sales teams who need structure, not flexibility
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See pricing & start free →Frequently Asked Questions
Does Attio have MCP like crmzero?
Yes — Attio has recently released MCP support. Both crmzero and Attio support MCP for AI assistant integrations. The difference is in deal management depth: crmzero has products/quotes, per-stage qualification, and built-in enrichment; Attio has a more flexible data model.
Does crmzero have custom objects like Attio?
Custom objects are coming soon to crmzero. Currently, you can use custom fields on contacts and deals. Attio's data model is more flexible today.
How does pricing compare?
Attio starts at $29/seat/month; crmzero is $10–$20/seat/month. For similar pipeline management features, crmzero is significantly more affordable.